Monday Security Memo

Intellectual Firepower for Professionals

Move with Urgency to Win

“Without a sense of urgency, desire loses its value.”

— Jim Rohn

Dear A,

One of the most consistent patterns in success — whether in business, fitness, leadership, or personal growth — is that people who move quickly toward their goals far outperform those who overthink, over plan, or constantly change direction. Planning has value, of course, but the real separator between high performers and the average is speed of execution.

Research from the University of Scranton shows that only 8% of people actually achieve the goals they set. Not because the goals were too ambitious — but because most people never take meaningful action. Meanwhile, individuals who take immediate, imperfect steps are up to 40% more likely to achieve their goals. Because action creates momentum, and momentum is a strategic advantage.

Sir Richard Branson built his empire on a three-word philosophy: “Screw it, let’s do it.” It’s not reckless— it’s decisive. It’s about refusing to let hesitation become your default operating system. Branson understood a truth many leaders ignore: you will never have perfect information, perfect timing, or perfect confidence. Waiting for those conditions is a guaranteed way to fall behind.

That’s where CARVER thinking gives leaders the edge. CARVER shows you what is Critical, Accessible, and high Effect so you know exactly where to apply urgency. Flip-floppers lack this structure. Everything feels important, so nothing gets done.

Once you’re 80% ready —MOVE! You can adjust as you go. Real feedback only comes from real action.

Hesitation is the enemy of urgency.

If you’re going to fail, fail big and fail forward. As every football coach says:

“If you’re going to make a mistake, make it at full speed.”

Hesitation creates vulnerability. Decisive action creates opportunity.

Rank what matters. Strike when you’re close enough. And move with urgency — because that’s how leaders win.

Stay safe and vigilant!

Luke Bencie